Helping organisations identify where AI creates genuine value, involve the people closest to the work, and build the conditions for successful adoption.
There's a growing distance between what organisations are spending on AI and what returns they're actually getting, and the explanations that get offered for it tend to point to implementation speed, change management, or tool selection, all of which are real factors, but rarely the root of it.
The people closest to the work often understand AI's opportunities, and its risks, before leadership does. Successful AI strategy creates ways for that knowledge to shape decisions.
AI should support your organisations goals, not determine them. This is the work of getting that sequence right, with the people closest to the work always part of how we get there.
I help build the conditions needed for organisations involve the people closest to the work have a genuine role in shaping it, ensuring the best context on what would help versus what would make things worse.
Drawing on my experience leading behavioural systems at Riot Games, I help organisations understand why people adopt or resist new technologies, and how to design AI initiatives that people genuinely embrace.
"She blended technical and analytical skills with an understanding of human psychology and delivered far above and beyond expectations."Adrienne Shulman — Co-founder at GM Farcaster
Led behavioural systems for one of the world's largest online games, across a platform of over 140 million monthly active users.
Built enterprise software used by global organisations across 180 countries.
Built a product function from the ground up for an Australian startup, from priorities and roadmap to a structured Product Lead hire.
Writing on human-centred AI strategy, employee participation, and what organisations get wrong when they treat AI as a technical and change management problem.
The organisations that benefit most from AI won't necessarily be those with the best models. They'll be the ones that build the trust, participation, and decision-making structures needed to use those models well.
I take a small number of engagements at any given time, working with mission-driven organisations, early-stage founders, and social impact teams. If this sounds like what you need, I'd love to hear from you.