When strategy meets reality
Technology x Human SystemsHuman systems are the patterns that emerge in human behaviour at scale — shaped by technology, incentives, institutions, social norms, power, and wider economic and political forces. x Strategy
Helping organisations understand what happens when a strategy, product or new technology meets the messy reality of human systems. When the outcome isn't what you expected, I help you understand what's producing it, and where you have leverage to change it.
Former Head of Player Behaviour for League of Legends at Riot Games.
Led product strategy and behavioural systems at global scale for 140M+ monthly users.
When the decision is about technology.
You know what you're trying to decide, whether that's what to build, what AI to adopt, how to structure the product, or how to introduce it, but the human system around the technology makes the answer more complicated.
When the outcome isn't making sense.
You know what is happening and probably have plenty of explanations for it. But the explanations aren't quite accounting for the outcome, and you need to understand what's actually producing it.
When the question is worth exploring together.
Research collaborations and advisory partnerships exploring systems, behaviour and change alongside researchers, practitioners and organisations.
From enterprise talent management software to one of the world's largest online communities, I've worked on problems where technology, strategy and human behaviour are tightly intertwined.
I spent seven years at Cornerstone OnDemand, moving from technical support through data and into product management, learning how technology shapes human behaviour inside organisations.
Led product strategy for Behavioural Systems for League of Legends, with 140M+ users. Worked across technology, product, AI/ML and human behaviour, learning what happens when strategy meets complex social environments.
Led product managers and cross-functional teams spanning 40+ people, including through other leaders, making consequential decisions about what technology to build.
I bring the ability to enter an unfamiliar system quickly, understand what's shaping the outcome, and find where there's leverage to act.
I don't need to have solved your exact problem before. I need to understand the system producing it.
"Hana is an incredibly smart and talented product manager and leader. She completely changed how we thought about League of Legends behavior systems."Jeremy Lee — Executive Producer, League of Legends, Riot Games
I write about the intersection of technology, human behaviour, and the systems that shape our future. My essays explore the questions that sit behind my advisory work, from AI and product decisions to organisational systems and collective action.
On the governance, participation, and accountability structures that make the difference between AI that works and AI that just looks like it does.
Setting the four mechanisms beside each other, and why the way through each one runs through the others.
On why the simplest story about a problem always outruns the truer one, and where the harder ideas go to survive instead.
If you're navigating a challenge where strategy meets the messy reality of human behaviour and systems, let's chat.